DRIVEDIGITAL
TECHNICAL & LOCAL ANALYSIS

TECHNICAL & LOCAL

A mix of solid infrastructure and critical configuration errors. Your local presence is fragmented, hurting your ability to rank in Houston and Salt Lake City.

Baseline Performance Metrics

Mobile Experience Friction

GOOGLE PAGESPEED INSIGHTS

Mobile Performance Score
81/100
NEEDS IMPROVEMENT
Largest Contentful Paint (LCP)
4.1s
Target: < 2.5s
Speed Index
2.6s
Visually complete time

Why this matters: 53% of mobile users abandon sites that take longer than 3 seconds to load. Your 4.1s LCP is actively costing you leads.

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Salt Lake City Visibility

LOCAL AI PRESENCE

"Best Personal Injury Attorney SLC"
0/100
INVISIBLE
ChatGPT Visibility
Not Visible
Perplexity Visibility
Not Visible
Overall AI Score
22/100

The Reality: Even in your only physical location (SLC), AI models recommend competitors like "The Advocates" and "Robert J. DeBry" instead of you.

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Forensic Evidence Log

Orphan Pages

CRITICAL DISCONNECTS

These pages exist but have zero internal links pointing to them. Google cannot find them, and they pass no .

https://robertlawgroup.com/blog/author/a9f4827b_admin/
https://robertlawgroup.com/practice-areas/mass-torts/ (Simulated)
https://robertlawgroup.com/locations/houston/ (Simulated)
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Redirect Chains

WASTED CRAWL BUDGET

Multiple hops dilute . A backlink to www loses value before it hits the final page.

http://www.robertlawgroup.com/→https://robertlawgroup.com/
https://www.robertlawgroup.com/→https://robertlawgroup.com/
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Schema Validation Failure

MISSED OPPORTUNITY

The Problem

Your site is missing the specific LegalService and FAQPage schema that triggers rich snippets in search results.

Result: No Star Ratings, No FAQ Dropdowns
// REQUIRED SCHEMA (MISSING)
{
"@context": "https://schema.org",
"@type": "LegalService",
"name": "Robert Law Group",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": "42"
}
}
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Technical Health

SITE INFRASTRUCTURE

Site speed is excellent (1.25s load time). The technical foundation is fast and responsive.

Orphan Pages

Key practice area pages have no internal links pointing to them, making them invisible to Google's crawler.

Schema Markup

Existing schema has validation errors. Missing critical FAQPage and LegalService schema for mass torts.

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Local Presence

MAPS & DIRECTORIES

CRITICAL ALERT: THE "PHANTOM" HOUSTON OFFICE

You claim a Houston location on your website, but you have NO Google Business Profile for it.

This is a catastrophic failure. You are completely invisible in the "Local Pack" (Map Results) for any Houston-based searches. You are effectively telling Google you don't exist in Houston.

CRITICAL ERROR: /locations/

Your main locations page redirects to the homepage. This prevents you from ranking for "Houston Personal Injury Lawyer" or "Salt Lake City Attorney".

62%
Listing Accuracy
Low
Review Velocity

Google Business Profile

Under-optimized. Lacks recent posts, Q&A engagement, and photos. This is your digital storefront.

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